Gul e Rana

Gul e Rana is a Ph.D. scholar in Kulliyah of Information Communication Technology at International Islamic University Malaysia. She is a lecturer in the Management Sciences department at Yanbu University College, Yanbu, Saudi Arabia. She holds an MSc degree in E-Commerce and Bachelor in Business Administration. Her Ph.D. focuses on E-Service quality influence on brand attachment and willingness to pay by measuring E-service quality components. She has published research papers focusing on Ecommerce dimensions.